DreamScapes, Canada’s premier consumer travel and lifestyle magazine will be focusing on all that Canada has to offer, as we target the key planning periods for spring/summer and fall/winter travel. Don’t miss this opportunity to ensure your message is seen. Editorial in 2011 will feature a variety of topics on how to make the most of a Canadian vacation.

VCM Partner Rates:
1/6 page: $1,135 + hst
1/3 page: $ 2,270 + hst
1/2 page: $ 3,405 + hst

DreamScapes Quickfacts
• Inserted in The Globe and Mail, Canada’s National newspaper
• Published eight times per year
• Distribution has been targeted based on income, travel and lifestyle purchases
• Circulation is audited by CCAB/BPA Inc.
• Can be viewed in its entirety online at dreamscapes.ca with direct links to advertiser sites

Readership*
Average Household Income $143,000
Managers/Professionals/Executives: 59%
Age 36 to 64: 76%
Age 35+: 88%
Female: 45%
Male: 55%
Total Readership: 275,000
* Source: 2007 Globe and Mail / G. Bramm & Assoc. Research

Dreamscapes Globe and Mail Distribution:
Ontario: 77,000
British Columbia: 12,000
Alberta: 8,500
Quebec: 7,800
Manitoba/Saskatchewan: 4,300
Atlantic Canada: 2,900
Total Globe and Mail distribution: 112,500

Dreamscapes Travelweek Distribution:
Canadian Travel Professionals 12,000
Special Publisher Mailings: 2,500
Total Distribution: 127,000

Questions?
Kayla Seib
Marketing Project Coordinator
Vancouver, Coast & Mountains Tourism Region
E: kayla@vcmbc.com
P: 604.638.6931
F: 604.739.0153

Please Note:  Most Vancouver, Coast & Mountains programs have limited advertising space available, and many fill up well before the deadline.  Programs are sold on a first come first served basis, with space being reserved by a signed contract only.

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