April 2012

This program includes advertising in the Seattle Times newspaper, online advertising on seattletimes.com, as well as advertising in the Travel section of the seattletimes.com e-newsletter. The Seattle Times is the largest weekday newspaper in Washington state and its online home, seattletimes.com, is the Northwest's most visited online newspaper.

VCM Partner Rates:
Seattle Campaign (August): 
 

Print Program
Total of 4 ad apperances! (April)
April 8, 15, 22, 29

Seattle Times Circulation: 346,991

Sunday Readership (4 issues): 854,200

NW Traveler in the Seattle Times:
Published as a large seperate section in the Sunday Seattle Times, the NW Traveler focuses on destinations and out of the area places to which Puget Sound residents like to travel.

Every month, 854,200 adults read the Sunday Seattle Times. Target the affluent Puget Sound resident looking for a travel destination. Advertise in the Seattle Times NW Traveler!

Northwest Weekend Profile:
• Reader-friendly tabloid format
• A weekend guide with a long shelf life
• Special themed annual issues

Northwest Weekend Readership Profile:

• 42% Male, 58% Female
• Age:
     - 18 – 34: 10%
     - 35 – 54: 36%
     - 55 or older: 53%
• Education
     - High School grad or less 16%
     - Some college 28%
     - College graduate (4 years or more) 56% 
• Household Income
     - $100,000 or more 35% 
     - $75,000 – $99,999 18%
     - $50,000 – $74,999 25%
     - Less than $50,000 22% 

Online Program
Includes online ad, Hot Deals email, Emailed Newsletter

Seattletimes.com:
      -Unique visiters, average month: 5,115,026
      -Page views, average month: 51,440,430
      -Online travel page: 115,000 impressions

e-newsletter
     -12,500 impressions (x2 newsletters)

 

Questions?

Cynthia Wildman
Manager, Consumer Marketing
Direct: 604-638-6931
Fax: 604-739-0153
Email: cynthia@vcmbc.com

Vancouver, Coast & Mountains Tourism Region
Suite 250 - 1651 Commercial Drive
Vancouver, BC V5L 3Y3

 
Please Note:  Most Vancouver, Coast & Mountains programs have limited advertising space available, and many fill up well before the deadline.  Programs are sold on a first come first served basis, with space being reserved by a signed contract only.