February & March 2010

This program includes advertising in the Seattle Times newspaper, online advertising on the seattletimes.com, as well as advertising in the Travel section of the seattletimes.com e-newsletter. The Seattle Times is the largest weekday newspaper in Washington state and its online home, seattletimes.com, is the Northwest's most visited online newspaper.

VCM Partner Rates:
Seattle Campaign (Feb/March): $1,390 + gst

To book your space in this program click on the Ad Space Booking Form Below. The form must be signed and faxed to 604-739-0153 to reserve ad space.

Print Program
Total of 5 ad apperances! (Feb. 25 & Mar. 4, 11, 18, 25)

Seattle Times Circulation: 343,365

Northwest Weekend in the Seattle Times:
Women, college grads, homeowners, high-income households... target them all with the Seattle Times Northwest Weekend. Active readers use these as guides for planning their outdoor recreational activities every Thursday. Northwest Weekend’s regular features include Best Bets for getting out and having fun, plus regular stories by Ron Judd in his weekly column “Trail Mix.”

Northwest Weekend Profile:
• Reader-friendly tabloid format
• A weekend guide with a long shelf life
• Special themed annual issues

Northwest Weekend Readership Profile:

• 43% Male, 57% Female
• Age:
     - 18 – 34: 19%
     - 35 – 54: 40%
     - 55 or older: 41%
• Education
     - High School grad or less 18%
     - Some college 39%
     - College graduate 30% 
     - Post grad work/degree 13%
• Household Income
     - $100,000 or more 27%
     - $75,000 – $99,999 21%
     - $50,000 – $74,999 24%
     - Less than $50,000 28% 

Online Program
Includes online ad, Hot Deals email, Emailed Newsletter

Seattletimes.com Audience Profile:

• 52% Male, 48% Female
• Age:
     - 18 – 34: 33%
     - 35 – 54: 49%
     - 55 or older: 18%
• Education
     - High School grad or less 17%
     - Some college 33%
     - College graduate 50% 
• Household Income 
     - $75,000 or more 57%
     - $50,000 – $74,999 20%
     - $25,000 - $49,999 21%
     - $24,999 or less 2%

 Questions?

Kayla Seib
Marketing Project Coordinator
Direct: 604-638-6931
Fax: 604-739-0153
Email: kayla@vcmbc.com

Vancouver, Coast & Mountains Tourism Region
Suite 600, 210 West Broadway
Vancouver, BC V5Y 3W2
 
Please Note:  Most Vancouver, Coast & Mountains programs have limited advertising space available, and many fill up well before the deadline.  Programs are sold on a first come first served basis, with space being reserved by a signed contract only.