Up! WestJet Inflight Magazine (May issue) and Google Pay Per Click
 
Description:

This is an opportunity for partners to buy into the May issue of Up! Westjet Inflight Magazine and a pay per click campaign for one month. 

Up! WestJet Inflight Magazine celebrates the joy of travel and discovery, and the pursuit of value on the road. With a focus on destinations in North America and the Caribbean, Up! lauds little-known travel gems and explores well-trodden routes with a fresh perspective. Feature stories about urban and adventure tourism are complemented by timely news, events and gear to make travel enjoyable and exciting for both its leisure and business readers.

Up! WestJet Inflight Magazine is circulated on as many as 76 aircraft, 2,500 WestJet flights per week, and 2,300 charter flights per year with a potential readership of over 1.4 million guests per issue.

Pay per click campaigns are ads placed on search engines which appear when specific keywords are searched, feeding specifically designed landing pages. Typically called "Sponsored Links", pay per click campaigns provide real-time 'trackability' and can pre-qualify visitors using specific keyword(s).  The timeframe for this pay per click starts two weeks prior to the release date of Up! and runs until two weeks after.

VCM Partner Rates (full colour display ads and PPC campaign):
1 Issue:
1/6 page = $1,780 + gst
1/3 page = $3,555 + gst

3 Issues (May, June and July):
1/6 page = $4,680 + gst
1/3 page = $9,360 + gst

To book your space in this program click on the Ad Space Booking Form below. The form must be signed and faxed to 604-739-0153 to reserve ad space.

Demographics:
• 73% of WestJet guests read Up!
• 51% of WestJet guests are business travellers
• 62% have a university education or better
• 25% earn over $120,000 annually
• 44% are between 35-54 years old
• 33% are 55 and older

Under the pay per click campaign, you receive a place on a designated landing page on www.vcmbc.com. This landing page will be fully optimized to also be searchable without the pay per click. Once the campaign is over a summary report will be issued, determining the effectiveness of the campaign. 

Package should include the following:
• Company name
• Contact information - one phone number, one email and website
• One image
• Ad name
• 60 words of copy about package - will be edited by VCM staff if exceeds limit
• Ad reference number - for internal tracking
• Ad must contain call to action, price point or unique selling point

Questions?

Liesbeth Dijkhuizen
Regional Marketing Specialist

Vancouver, Coast & Mountains Tourism Region
Suite 600, 210 West Broadway
Vancouver, BC V5Y 3W2
 
Direct: 604-638-6931
Toll Free: 1-800-667-3306
Fax: 604-739-0153
Email: liesbeth@vcmbc.com
Website: www.vcmbc.com

Please Note:  Most Vancouver, Coast & Mountains programs have limited advertising space available, and many fill up well before the deadline. Programs are sold on a first come first served basis, with space being reserved by a signed contract only.

Mechanical Requirements:  West 2 Design can accept the following digital formats only (Mac Platform): 
PREFERRED FILE FORMAT: PDFx-1a compliant  (CMYK colour, 300dpi, fonts embedded), Creative Suite 3 files (CS3).

If you do not have a graphic designer, West 2 Design’s ad creation services are available to you for a fee.
Materials not arriving in the required formats and / or by the deadlines specified below will incur extra design charges.
Contact West 2 Design for details.