Print Program:
Vancouver Sun & Province - “BC Getaways & Attractions” feature (full colour) on Tuesday May 5th, 2009

Online Program:
Partners will also participate in the Leaderboard and Big Box ad placements in the Travel and News sections of www.thevancouversun.com and www.theprovince.com

The leaderboard and Big Box ads will go to a landing page on www.vcmbc.com. you will receive a place on this designated landing page.

Package should include the following:
• Company name
• Contact information - one phone number, one email and website
• One image
• Ad name
• 60 words of copy about package - will be edited by VCM staff if exceeds limit
• Ad reference number - for internal tracking
• Ad must contain call to action, price point or unique selling point

Spring has arrived — and as the weather gets warmer and summer gets closer people in B.C. start thinking about their holidays and how they want to spend them. A vast majority will choose to stay and travel within British Columbia. B.C. GETAWAYS & ATTRACTIONS gives your potential customers an in-depth look at the various regions and unique experiences they offer! From rugged terrain to luxurious resorts, soaring mountains and endless ocean vistas, British Columbia has something for everyone.

VCM Tourism Partner Ad Rate (Full colour):
$870 + gst per unit.
Each advertising “unit” is sized 2.25” w X 2.5” h.

Print Circulation and Readership combined Vancouver Sun and Province:
                                        Circulation            Readership
Monday - Friday               308,137                 740,800
Weekends                         384,619                 685,100
Print 6 Day Cume                                         1,175,000
Online Weekly Readers                                   201,400
Total Weekly Readers                                  1,230,300

Online Unique Visitors and Page Views:
VancouverSun.com
597,000 unique visitors
over 9.7 million monthly page views

TheProvince.com
446,000 unique visitors
over 8.9 million monthly page views

MULTIPLE UNITS CAN BE PURCHASED, AND ARE ENCOURAGED, IN ORDER TO CREATE A LARGER AD.
***Please contact Leanne at West 2nd Design to confirm exact ad dimensions for multiple unit ads***

To reserve your space in this program please click on the ad agreement below.

Issue Date: 
May 5, 2009

Profile of Vancouver Sun Reader:
Male 48%
Female 52%
Average household income $81,839
Household income $75k plus 49%
University graduates 44%
Home owners 76%
Adults with children at home 33%
Senior managers & professionals 24%
Age 35-49 28%

Profile of an Vancouver Sun online reader:
• 9% are 18-24
• 17% are 25-34
• 37% are 35-49
• 22% are 45-54
• 18% are 55+
• 44% have a household income more than $60K
• 50% are male and 50% are female
• 41% have kids in the home

Profile of The Province reader:
Male 52%
Female 48%
Average household income $82,356
Household income $75k plus 50%
University graduates 30%
Home owners 72%
Adults with children at home 38%
Senior managers & professionals 22%
Age 35-49 33%

Profile of an Province online reader:
• 14% are 18-24
• 18% are 25-34
• 40% are 35-49
• 19% are 45-54
• 14% are 55+
• 43% have a household income more than $60K
• 46% are male and 54% are female
• 43% have kids in the home
Source: ComScore, Inc., Total Canada, October 2008
Omniture Site Catalyst, October 2008

Questions?
Shawna Leung
Director, Community Relations
Vancouver, Coast & Mountains Tourism Region
E: shawna@vcmbc.com
P: 604-484-5360
F: 604-739-0153

Please Note: Most Vancouver, Coast & Mountains programs have limited advertising space available, and many fill up well before the deadline. Programs are sold on a first come first served basis, with space being reserved by a signed contract only.

Mechanical Requirements:  West 2 Design can accept the following digital formats only (Mac Platform): 
PREFERRED FILE FORMAT: PDFx-1a compliant  (CMYK colour, 300dpi, fonts embedded), Creative Suite 3 files (CS3).

If you do not have a graphic designer, West 2 Design’s ad creation services are available to you for a fee.
Materials not arriving in the required formats and / or by the deadlines specified below will incur extra design charges.
Contact West 2 Design for details.