Print Program
Total of 5 ad apperances!
September 25 & October 2, 9, 16, & 23, 2011

Seattle Times Circulation: 343,365

NW Traveler in the Seattle Times:
Published as a large seperate section in the Sunday Seattle Times, the NW Traveler focuses on destinations and out of the area places to which Puget Sound residents like to travel.

Every month, 1.2 million adults read the Sunday Seattle Times, 750000 of those readers have taken at least one domestic flight in the past year. Sunday is the day that people search for out of state and get-away travel information.

Target the affluent Puget Sound resident looking for a travel destination. Advertise in the Seattle Times NW Traveler!

Northwest Weekend Profile:
• Reader-friendly tabloid format
• A weekend guide with a long shelf life
• Special themed annual issues

Northwest Weekend Readership Profile:

• 43% Male, 57% Female
• Age:
     - 18 – 34: 19%
     - 35 – 54: 40%
     - 55 or older: 41%
• Education
     - High School grad or less 18%
     - Some college 39%
     - College graduate 30% 
     - Post grad work/degree 13%
• Household Income
     - $100,000 or more 27%
     - $75,000 – $99,999 21%
     - $50,000 – $74,999 24%
     - Less than $50,000 28% 

Online Program
Includes online ad, Hot Deals email, Emailed Newsletter

Seattletimes.com Audience Profile:

• 52% Male, 48% Female
• Age:
     - 18 – 34: 33%
     - 35 – 54: 49%
     - 55 or older: 18%
• Education
     - High School grad or less 17%
     - Some college 33%
     - College graduate 50% 
• Household Income 
     - $75,000 or more 57%
     - $50,000 – $74,999 20%
     - $25,000 - $49,999 21%
     - $24,999 or less 2%

 Questions?

Cynthia Wildman 
Manager, Consumer Marketing
Direct: 604-638-6931
Fax: 604-739-0153
Email: cynthia@vcmbc.com

Vancouver, Coast & Mountains Tourism Region
Suite 600, 210 West Broadway
Vancouver, BC V5Y 3W2
 
Please Note:  Most Vancouver, Coast & Mountains programs have limited advertising space available, and many fill up well before the deadline.  Programs are sold on a first come first served basis, with space being reserved by a signed contract only.