Our Vision
Vancouver, Coast & Mountains is recognized as a leader and innovator in uniting the tourism industry creatively with visitors.

Our Mission
Our mission is to connect Vancouver, Coast & Mountains regional stakeholders with visitors, encouraging them to stay longer, spend more, and share their experiences. Integrity, accountability, relevancy, and responsive marketing, trade and media relations guide our organization.

About Us
Vancouver, Coast & Mountains Tourism Region, is one of 6 recognized tourism regions in Super, Natural British Columbia. The region encompasses four destination areas: Metro Vancouver, Sea to Sky Country (including Whistler Resort), Mighty Fraser Country (including the Fraser Canyon) and the Sunshine Coast.

A stakeholder based not-for-profit society, Vancouver, Coast & Mountains is governed by a private sector board of directors who represent business and community tourism interests from throughout the region.

Since 1972 Vancouver, Coast & Mountains has been developing, coordinating and delivering tourism marketing programs on behalf of our stakeholders. Through our advertising initiatives and regional publications we market the region to North America, Europe and Asia. We also work closely with the travel media, and assist tour operators and travel influencers with familiarization tours and itinerary planning.