Vancouver, Coast & Mountains is a destination marketing organization whose staff develop, coordinate and deliver tourism marketing programs aimed at motivating potential visitors to come and stay in the region. We measure our successes by conducting extensive conversion studies of enquiries, to determine when they visited, how long they stayed, where they visited and how much they spent. Through our advertising initiatives and regional publications we market the region to North America, Europe and Asia. We also work closely with travel writers and assist tour operators and travel influencers with familiarization tours and itinerary planning.

Our Vision Statement - “Working as a full partner with the tourism industry to create unique vacation experiences for customers.”

In order to achieve our vision:
We must provide positively outrageous assistance and guidance.
We must create a timely and reliable information service.
We assist customers and our partners in making their visions a reality!

Our business objective is to implement one-to-one business practices that enhance the relationships between our partners, customers and Vancouver, Coast & Mountains. 

The organization is a not for profit society, governed by a private sector board of directors who represent business and community tourism interests throught the region.