The members of the Board of Directors are elected for a 2 year term at the association's Annual General Meeting, held each year in June.  The board officers are then elected by the members of the Board.  Representing a wide range of tourism businesses in the Vancouver, Coast & Mountains tourism region, board members are volunteers who commit their time to providing advice and guidance to staff.

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2009/2011 Board of Directors
 
Ian Maw, Chair
Harrison Hot Springs Resort & Spa
Mighty Fraser Country 

Leah Nyhus, 1st Vice Chair
The Historic Lund Hotel
Sunshine Coast

Randy Loor, Past Chair
Hyak Wilderness Adventures
Mighty Fraser Country

Rick Sair, Secretary/Treasurer
Best Western King George Inn & Suites
Metro Vancouver

Murray Atherton
Eaglecliff Hospitality
Metro Vancouver

Pat Carlson
Metropolis at Metrotown
Metro Vancouver

Kirstin Clausen
BC Museum of Mining
Sea to Sky Country

Marlene Cymbalist
Painted Boat Resort & Spa
Sunshine Coast

Garry Dickinson
Huntingdon Duty Free
Mighty Fraser Country

Ian Lowe
Coast Blackcomb Suites
Sea to Sky Country

David McKenzie
Pemberton Valley Lodge
Sea to Sky Country

Jack Pope
Coracle Cove B&B & Cottage Spa
Sunshine Coast

John Stibbard
Capilano Suspension Bridge
Metro Vancouver

Eagle Walz
Powell River PAWS
Sunshine Coast