What is a Stakeholder Model?

The New Model

The intent of the Stakeholder Model is for Vancouver, Coast & Mountains Tourism Region (VCM) to embrace all tourism industry participants in the region by considering them as stakeholders, without a requirement to pay membership fees. By removing the fee structure the association will accomplish two significant goals:

• VCM will be able to fully represent the breadth of tourism product available in the region to the consumer, and 
• Participation in the Tourism Partner programs with Tourism British Columbia will be available to all eligible tourism businesses within the region.

Benefits of Stakeholder Model

• Greater opportunity to build more diverse and dynamic marketing initiatives.
• Optimized relationships with all association groups.
• Stronger voice with a greater stakeholder base.
• More opportunity to share resources and capitalize on the strength of the entire industry.
• Broader and more diverse range of tourism product to offer the consumer
• Increased stakeholder base, resulting in greater participation in marketing initiatives and consequently more frequency and a greater impact in the marketplace.
• More partnership opportunities with Tourism Associations, Industry Associations and Chambers of Commerce, etc.
• Increased flexibility when working with the media and travel trade.
• Greater revenue generating opportunities.

You are encouraged to register online at your earliest convenience via the following link:

Tourism Partner Registration Form