What is a Stakeholder Model?
The New Model
The intent of the Stakeholder Model is for Vancouver, Coast & Mountains Tourism Region (VCM) to embrace all tourism industry participants in the region by considering them as stakeholders, without a requirement to pay membership fees. By removing the fee structure the association will accomplish two significant goals:
- VCM will be able to fully represent the breadth of tourism product available in the region to the consumer, and
- Participation in the Tourism Partner programs with Tourism British Columbia will be available to all eligible tourism businesses within the region.
Benefits of Stakeholder Model
- Greater opportunity to build more diverse and dynamic marketing initiatives.
- Optimized relationships with all association groups.
- Stronger voice with a greater stakeholder base.
- More opportunity to share resources and capitalize on the strength of the entire industry.
- Broader and more diverse range of tourism product to offer the consumer
- Increased stakeholder base, resulting in greater participation in marketing initiatives and consequently more frequency and a greater impact in the marketplace.
- More partnership opportunities with Tourism Associations, Industry Associations and Chambers of Commerce, etc.
- Increased flexibility when working with the media and travel trade.
- Greater revenue generating opportunities.
You are encouraged to register online at your earliest convenience via the following link:
Tourism Partner Registration Form